Move totally works

Bigger premises allows ambitious retailer to keep growing

WORKWEAR retailer Totally WorkWear has expanded its Nerang store, doubling its size 

and the number of Counter Intelligence Pos counters, to meet demand.from the Gold Coast's 

business and trades communities.

Totally WorkWear Gold Coast, headed by Jason and Carey DeBoer, has relocated its Nerang outlet

from a 150sqm tenancy at Hinkler St to 2/50 Spencer Rd, in the heart of the Nerang commercial and 

industrial precinct.

The couple, through company Carson Holdings, which trades as TWW Gold Coast, have leased the 

370 SQ m premises from Foremost Properties for five years, with the option to extend for a further five years.

TWW Gold Coast has been using Counter Intelligence Software from its early inception.

Totally Workwear Gold Coast is part of the TWW national buying group, and has four stores across the Gold 

Coast region, with others at Southport, Oxenford and Tweed Heads. The Kudos Communicator application links

these stores in real time to a Cloud based Data Centre, hosting the SQL Server and Counter Intelligence Office

database and Software.  

Mrs DeBoer said an increase in construction activity on the Gold Coast and the growing confidence in the city

had prompted the expansion. A former finalist in the New Zealand Entrepreneur of the Year awards, Mrs DeBoer

also said the 2018 Commonwealth Games was boosting confidence and excitement across the Gold Coast region

"I have seen it and have been through it before" said Mrs DeBoer. 

"While with Drake International in Auckland I had the privilege of helping to attract and co-ordinate more than 1500

volunteers for the Auckland Commonwealth Games.

"The Games brought a huge boost in confidence as well as a boost to the Auckland economy and we expect the Gold Coast

experience will be much the same"

Mrs DeBoer also said Carson Holdings has been investing in its equipment, buying a third embroidery machine at a cost of $80k

to increase its production capabilities.

Totally WorkWear Gold Coast's major clients include Gold Coast District Health, National Tiles, Australian Industry Trade College

Masonic Care QLD, boatbuilder Telwater, Gold Coast TAFE, schools St Hildas and TSS, light-rail system operator KDR 

Gold Coast council, Mr Rentals and Victory Ford.

It also has produced clothing for entertainment companies including set uniforms for I am a Celebrity, Get mu Out of Here

and for the movie San Andreas

TWW Gold Coast also provided gifts for the crews including handmade slippers for actor Dwayne Johnston and Kylie Minogue.  

Kudos Cloud Based Reporting (KPI) well recieved

George Vakis, IT Manager at W M Ritchie in Sydney, Importer, Distributor and Retailer of famous shoe brands including Sandlers, reports they are extremely pleased with the new range of KPI (Key Performance Indicators) and Stock by Location, now available on any Mobile Device, Tablet or PC using a Browser and Internet connection. Sandlers have 21 Stores which are located in New South Wales, Victoria and Queensland. Each Store has CI POS, the dedicated Point of Sale software, and all Stores Communicate in real time to Head Office, where an SQL Server is located that runs the CI Office Retail Management Software. Sandlers also have a number of web sites, that utilise the eRetailer CMS which is provided by Kudos, and integrates with the Counter Intelligence Office Software. George has made the observation that the features found in CI Office are normally only found in much more expensive software.  

Kudos release embedded blog in e-retailer

Businesses who regularly blog get 55% more website visitors than those who don’t blog!

A number of e-retailer customers have blogs which are running on site independent of their main site.  The benefit of the SEO enrichment is not shared with their main e-retailer site.   Following numerous requests Kudos have now completed the task of embedding a blog facility into e-retailer.  We have based this on the open source "BlogEngine” – see  

Regular blogging  will improve your SEO ranking by providing fresh and relevant material for google which will help your rankings and attract  more visitors to your site.  Search engines love fresh, unique content. That’s why you must keep a steady blog filled with new information every week. Those search engines customers use to find companies just like yours will pull the freshest and most relevant content whenever a search is performed

When your blogs are shared and consequently clicked on, they move up in the search rankings. If you’re providing quality content, your readers will want others to know. Of course, the only way to make sure your blogs contribute to your website’s popularity is to create unique content, provide answers for visitors, and then share your blogs wherever you can.

Google also returns social media search results. If you connect your blog to your Facebook, Twitter, and other social media accounts, you give search engines one more thing to find when people look for your company. As long as you use search terms in your titles and meta descriptions, you’ll boost your SEO through social media listings, too.

Perhaps the most important reason of all to blog is the fact that each post counts as a new page on your website. Google really does like fresh content and will reward those who share frequently.  The reason for this is the indexed pages. For Google to index those pages, you need to include at least 300 quality words. That means re-blogging, short blogs, and duplicating content won’t help your SEO.

There are many articles available on the web about good blog construction/practices and we suggest that you read some of these to get an appreciation of why you are writing a blog and the theory behind a well constructed blog.   By consistently writing content that is helpful and relevant to readers helps to earn trust and further converts blog readers into customers. The blogs shouldn’t particularly focus on brands but rather on solutions to customers problems or challenges.  People want to engage in content that’s useful and purposeful.

To be effective a blog should contain more than 300 words and typically not exceed 700 words.   The use of headings within the blog is recommended to aid the viewer and the google bot.