Kudos release embedded blog in e-retailer 4. November 2015 firstname.lastname@example.org General (1) Businesses who regularly blog get 55% more website visitors than those who don’t blog! A number of e-retailer customers have blogs which are running on site independent of their main site. The benefit of the SEO enrichment is not shared with their main e-retailer site. Following numerous requests Kudos have now completed the task of embedding a blog facility into e-retailer. We have based this on the open source "BlogEngine” – see http://www.dotnetblogengine.net/. Regular blogging will improve your SEO ranking by providing fresh and relevant material for google which will help your rankings and attract more visitors to your site. Search engines love fresh, unique content. That’s why you must keep a steady blog filled with new information every week. Those search engines customers use to find companies just like yours will pull the freshest and most relevant content whenever a search is performed When your blogs are shared and consequently clicked on, they move up in the search rankings. If you’re providing quality content, your readers will want others to know. Of course, the only way to make sure your blogs contribute to your website’s popularity is to create unique content, provide answers for visitors, and then share your blogs wherever you can. Google also returns social media search results. If you connect your blog to your Facebook, Twitter, and other social media accounts, you give search engines one more thing to find when people look for your company. As long as you use search terms in your titles and meta descriptions, you’ll boost your SEO through social media listings, too. Perhaps the most important reason of all to blog is the fact that each post counts as a new page on your website. Google really does like fresh content and will reward those who share frequently. The reason for this is the indexed pages. For Google to index those pages, you need to include at least 300 quality words. That means re-blogging, short blogs, and duplicating content won’t help your SEO. There are many articles available on the web about good blog construction/practices and we suggest that you read some of these to get an appreciation of why you are writing a blog and the theory behind a well constructed blog. By consistently writing content that is helpful and relevant to readers helps to earn trust and further converts blog readers into customers. The blogs shouldn’t particularly focus on brands but rather on solutions to customers problems or challenges. People want to engage in content that’s useful and purposeful. To be effective a blog should contain more than 300 words and typically not exceed 700 words. The use of headings within the blog is recommended to aid the viewer and the google bot.